Legal

Privacy Policy

Last Updated: March 25, 2026

1. Who We Are

OrthoAscend ("we," "us," "our") is a digital strategy and technology company serving orthodontic practices. We operate the OrthoAscend website (orthoascend.io) and build products including OrthoAngel (practice communication and patient engagement platform) and Orderli (inventory management for orthodontic practices).

This Privacy Policy describes how we collect, use, and protect your personal information when you interact with our website, products, and services.

2. Information We Collect

Website Visitors

When you visit orthoascend.io, we may collect:

  • Basic analytics data (pages viewed, referral source, session duration) via Google Analytics and PostHog
  • Information you provide through our contact form (practice name, location, email, areas of interest)
  • Cookies and similar technologies for site functionality and analytics

OrthoAngel — Patient Communication Platform

When orthodontic practices use OrthoAngel to communicate with patients, we may process:

  • Patient name and mobile phone number
  • Opt-in/opt-out status and consent history
  • Message content and timestamps
  • Appointment and scheduling information

Important: OrthoAngel processes patient data on behalf of the orthodontic practice. The practice is the data controller; OrthoAscend acts as a data processor.

Orderli — Inventory Management

When practices use Orderli, we may process:

  • Practice account information (practice name, contact details, authorized users)
  • Inventory and supply data entered by practice staff
  • Order history and vendor information

3. How We Use Your Information

We use collected information to:

  • Provide and improve our website, products, and services
  • Respond to inquiries submitted through our contact form
  • Send appointment confirmations, reminders, and care coordination messages (OrthoAngel)
  • Manage inventory data and facilitate ordering workflows (Orderli)
  • Analyze site usage to improve user experience
  • Comply with legal obligations

We do NOT use patient information for marketing, advertising, or promotional purposes. We do NOT sell, rent, or share personal information with third parties for their marketing purposes.

4. Third-Party Service Providers

We use the following third-party services to operate our platform:

These providers process data solely on our behalf and in accordance with our instructions.

5. SMS Messaging Privacy

This section applies specifically to the OrthoAngel SMS messaging service operated on behalf of orthodontic practices.

  • Phone numbers and message history are stored securely and used only for appointment scheduling and care coordination purposes
  • We do not sell, share, or use patient phone numbers or message data for marketing
  • You may opt out of SMS messages at any time by replying STOP
  • Reply HELP to any message for assistance
  • Message and data rates may apply — check with your mobile carrier for details

6. Data Retention

We retain personal information for as long as necessary to provide our services and comply with applicable legal and regulatory requirements. If you opt out of SMS messaging, we retain your opt-out status to ensure we do not send you future messages.

7. Data Security

We use industry-standard security measures to protect your personal information, including encrypted data storage and secure transmission protocols. For practices handling protected health information (PHI), we offer Business Associate Agreements (BAAs) in compliance with HIPAA requirements.

8. Your Rights

You may:

  • Opt out of SMS messages at any time by replying STOP
  • Request information about the data we have collected
  • Request deletion of your personal information
  • Contact us with privacy questions or concerns

9. Children's Privacy

Our services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13 years of age.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted at this URL with an updated effective date.

11. Contact Us

For privacy questions or concerns, please contact us at: