Built by an orthodontist. Proven in her practice.
Now available in yours.
OrthoAscend is the digital and operational infrastructure we built to run The Art of Braces — and the system we now bring to practices that hold themselves to the same standard.
Problems we felt in our own practice.
"I keep spending on ads, but no one can tell me what's actually converting."
"Consults are up one month, down the next — and we have no idea why."
"Our ads attract price-shoppers, not the patients we actually want."
"We have no idea where leads fall off between our site and our front desk."
"A new consult walks in and our team knows nothing about them."
"Our website was built years ago. It doesn't reflect who we are today."
"Patients can't easily book online — or the experience feels outdated."
"We get a report every month. We still don't know what to do with it."
Orthodontics isn't just outcomes — it's
craft.
It's science, artistry, and human experience.
Your patients expect that same level of experience — from their first search to their first visit.
Inside your practice, it already exists. It's in the way you care, the way you listen, the way you've built something truly exceptional.
Your patients are looking for that same experience — from their first search to their first visit.
The People Behind It
Built by an orthodontist and her practice director husband — frustrated with the same problems you face.
Dr. Saoly Benson
Benjamin Benson
The Bigger Picture
It's not just a website.
It's about translating the experience you've built inside your practice into a connected digital journey — one that attracts the right patients and reflects the level of care you provide.
Discovery
They find you
Patients discover your practice in different ways — search, maps, referrals, and increasingly through AI-driven tools. We make sure you show up where it matters — and how you show up reflects the quality of your practice.
First Impression
They experience you
Your website should feel like your practice — refined, intentional, and distinctly yours. Not a template. Not interchangeable.
Conversion
They choose to book
We design booking intentionally — simplifying steps, refining messaging, and continuously improving how patients move from interest to action. Every detail is tested. Every step is earned.
Integration
Everything connects
Your digital experience should feel like one continuous journey — not a series of disconnected tools. We design systems that keep everything aligned, from first interaction to in-practice care.
Intelligence
You know exactly what's working — and why
We connect your data across systems to give you a clear, complete picture of performance — from first interaction to booked patient.
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What we build
Your website — built to reflect your practice.
Fast, modern, and designed to feel like your in-office experience — not a generic template.
Fully owned, continuously improved, and built to grow with you.
Be the practice patients find first.
We help your practice show up in search, maps, and AI-driven results — with a strategy that builds visibility over time.
Not tricks. Not shortcuts. Just consistent, compounding growth.
Turn more visitors into scheduled patients.
We track what's happening on your site, identify where patients drop off, and continuously improve how they move from interest to booking.
Every change is tested. Every improvement is measurable.
Your website, your scheduling, your PMS — finally speaking the same language.
Your website, scheduling, and practice systems should feel like one seamless experience — for both patients and your team.
We connect everything behind the scenes so nothing feels disconnected or duplicated.
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Our Approach
Your digital presence is a
living system.
Not a project that ships and sits. Not something that goes into "maintenance mode." We continuously evolve every part of it — because your practice never stops growing, and neither should your digital presence.
Proactive, Not Reactive
We don't wait for requests.
We identify opportunities — new integrations, design improvements, workflow changes — and bring them to you before you ask.
Measured, Always
Every change is intentional.
We test, measure, and refine — focusing only on what moves the needle.
Patterns Become Product
When we see patterns across practices, we build the solution.
Not to upsell — but because the need is real.
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Others deliver a project.
We build a partnership that compounds.
The Proving Ground
Built inside
a real practice.
The Art of Braces is our family practice — where Dr. Saoly Benson treats patients and I build the systems that power every aspect of the experience.
Every tool, every workflow, every optimization you receive has been tested here first. This isn't a lab exercise. It's a real practice serving real patients every day.
We built this because we needed it.
Built Inside the Practice
The Art of Braces
Born From The Sandbox
Tools we built because the need was real.
Ortho Angel — Recording coming soon
Ortho Angel
Consult intelligence, in real time.
Know where every visitor came from, what they read, and how they booked. Consults tracked automatically. Conversions detected. Fee schedules connected. True ROI on every strategic decision — visible as it happens.
Orderli
Inventory that runs itself.
Dead-simple supply tracking that tells your team what to buy, when to buy it, and where to get the best price. AI-powered in subtle, powerful ways — so you never run out and never overspend.
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Portfolio
Selected Work
"Their online presence didn't reflect the quality of care delivered inside."
Art of Braces
Modern practice site with cinematic scroll experience and integrated booking.
"An established practice with a website that looked like it was built a decade ago."
Vivian Lee Orthodontics
Elegant redesign with mosaic imagery and seamless patient journey.
"No visibility into which channels were actually driving consultations."
Consult Angel
Real-time booking analytics, source attribution, and conversion tracking.
"Patients were calling to book. Most never did."
Smart Booking Flow
Self-service consultation scheduling with intelligent form design.
"Creating quality content consistently took more time than the practice had."
AI Content System
Self-learning workflow for blog creation with cross-practice adaptation.
"Tracking supplies across vendors was manual, scattered, and wasteful."
Orderli
AI-powered inventory management that tells your team what to buy, when, and at the best price.
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"Their online presence didn't reflect the quality of care delivered inside."
Art of Braces
Modern practice site with cinematic scroll experience and integrated booking.
"An established practice with a website that looked like it was built a decade ago."
Vivian Lee Orthodontics
Elegant redesign with mosaic imagery and seamless patient journey.
"No visibility into which channels were actually driving consultations."
Consult Angel
Real-time booking analytics, source attribution, and conversion tracking.
"Patients were calling to book. Most never did."
Smart Booking Flow
Self-service consultation scheduling with intelligent form design.
"Creating quality content consistently took more time than the practice had."
AI Content System
Self-learning workflow for blog creation with cross-practice adaptation.
"Tracking supplies across vendors was manual, scattered, and wasteful."
Orderli
AI-powered inventory management that tells your team what to buy, when, and at the best price.
Our Model
One practice per market.
No contracts. No templates.
We're a product company that works directly with practices — building websites, integrating systems, and creating tools from real insights. Every partnership is selective, high-touch, and built to last.
Get Started
Let's start a conversation
No commitment. Just a conversation about your practice.
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Thank you for reaching out. We typically respond within a few hours during business days.